Question 1

What's the difference between AI consulting and AI training?

Accepted Answer

AI consulting starts from your business: I analyze processes, marketing and communication, identify where AI can make a difference, and implement the right tools with you. Training is a structured program for you or your team: you learn to use the tools independently, with a repeatable method. They often work together: consulting to understand what's needed, then training to make the team autonomous. Executive upskilling programs frequently combine both.

Question 2

Do Meta Ads still work in 2026?

Accepted Answer

Yes, but not the way they did five years ago. Today you need a clear funnel, creative adapted to placement, the Conversion API properly installed and a weekly optimization cycle. Facebook and Instagram remain the highest-intent paid channels for retail, F&B, real estate, professional services and e-commerce. TikTok is strong on awareness but Meta is still where sales close.

Question 3

How much does an AI training program for a company cost?

Accepted Answer

It depends on the format: half-day workshops from €800, full-day intensives from €1,500, structured corporate programs (16–40 hours) from €4,000. On-site delivery is possible with travel added. Exact quote after an alignment call on content and number of participants.

Question 4

Do I need technical skills to start with AI consulting?

Accepted Answer

No. I work with founders, managers and non-technical professionals. I don't teach you to code — I help you choose the right tools, integrate them into your workflow and measure the impact. If a technical component is needed, I coordinate directly with developers or system integrators on your side.

Question 5

Which AI tools do you use in projects?

Accepted Answer

There is no single best tool. I use ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, Midjourney, ElevenLabs, and vertical automation tools (Zapier, Make, n8n). Choice depends on the task: Claude for long-form content, ChatGPT for data analysis and research, Midjourney or Nano Banana for images, ElevenLabs for audio.

Question 6

How long before Meta Ads produce results?

Accepted Answer

First signals in 7–14 days (impressions, CTR, cost per lead). Solid optimization and scaling take 30–60 days. If budget is very low (<€800 per month) or the funnel is unclear, timelines stretch. You get a written monthly report with what worked, what I'm changing and why.

Question 7

Do you support multilingual content pipelines?

Accepted Answer

Yes. AI accelerates translation and adaptation by 70–80% but human editorial review is required for branding, ads and sales copy — especially in markets where cultural nuance matters. I design mixed pipelines (AI + native reviewer) when the project requires multilingual output.

Question 8

Do you work with international clients?

Accepted Answer

Yes. I work with companies and professionals worldwide. Fully remote via video conferencing, with on-site sessions available on request for full-day and multi-day engagements. All work delivered in English.

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