Every week I get at least 5 requests with the exact same question: "Emilio, which AI is the best?".
The honest answer — the one no guru will give you — is: there is no such thing.
The problem isn't the tool
The problem is that we look for a shortcut. We want the miracle tool that will solve everything for us. Spoiler: it doesn't exist.
What does exist is a set of different tools that do different things, with different costs, different integrations and different learning curves.
The 4 questions to ask before choosing an AI
- Which process do I want to improve? (not which tool do I want to use)
- How much time do I lose on that process today?
- Who's going to use the tool — me alone or a team?
- How much am I willing to invest in months of testing before ROI?
The right AI isn't the most famous one. It's the one your team will actually use on Tuesday at 3:30 PM.
What I do with my clients
We map current processes, identify real friction points, test 2-3 tools on concrete cases for 2 weeks, then decide. No endless PoCs. No demo-driven enthusiasm.
If you want to do this work together, let's book a call.
Want to apply this to your business?
I can help directly: check the dedicated service or drop me a line.